While these are hard times for everybody, remember that we’re all human. It’s a great time to get creative with your marketing efforts and encourage your customers to support small and local businesses.

To be a leader, be yourself and have the confidence to take charge without overstepping or micromanaging. With these tips, you’re on the right path to becoming a better and more valued leader.

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking.

What works for one generation may not work for another, and that’s okay. Let’s look at how you can make sure your products are appealing to various generations and demographics.